91天堂原創

Total has launched its new international multimedia advertising campaign simultaneously in 21 countries, to develop the Group鈥檚 brand awareness.

The campaign highlights Total鈥檚 operations in oil production, refining and marketing, as well as its role as a major player in natural gas (50% of its output) and as the global number two in solar power, through its subsidiary SunPower.

The campaign provides an illustration of the meaning behind the Group鈥檚 new baseline, 鈥淐ommitted to Better Energy鈥�, which puts the emphasis on producing 鈥渂etter鈥�, not 鈥渕ore鈥�. In this way, the Group is sharing its conviction that the path to a responsible energy future lies first and foremost in energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible.

To help shoulder this commitment, a large number of Group employees were involved in producing the campaign, and most of the scenes in the commercial were filmed at Total sites.

鈥淭otal is a leading global energy company. It needs a powerful brand over the long term to support the growth of its businesses. This large-scale campaign is the first of its kind in Total鈥檚 history. It reflects both our size and our ambitions,鈥� explained Jacques-Emmanuel Saulnier, Total鈥檚 Senior Vice President, Corporate Communications.

鈥淥ur vision and our continuous improvement approach 鈥� 鈥榓lways better鈥� 鈥� are seen in our work in the front lines, alongside and for our stakeholders. This isn鈥檛 just a promise for the future, it鈥檚 the everyday reality for Total鈥檚 100,000 employees.鈥�

Adapted from press release by

Read the article online at: /business-news/02102014/total-launches-advertising-campaign-1551/